Designing for strength states there is a story to be told. High impact image also use of highlights and strong shadows. The use of multiple images is legitimate if it enhances the message. The message it what’s important the camera is only a tool a paint brush. To be creative lateral thought carries great importance. Many great artists only became successful after their deaths only when people realised how far lateral and radical thought had taken them and what it had given society. Nothing advances when restricted by convention.
The question is how far an image should be pushed to achieve impact?
There are many ways to enhance an image for impact and not all in the camera post shoot production is legitimate in achieving the goal of the image creator. The camera is part of the mathematical workings part of a process towards an outcome that achieves the required result. The result is what takes the creator to the next step in the process toward reaction and development. Its rather like saying any publicity is good publicity. Few people understand why they are drawn to an image. It can be because they don’t like it unhappy with it or the cuteness is drawing the viewer in.
The image panel below uses black and white to take the eye from the colour of blood and costume to focus the eye on the detachment of the spectators using highlights throughout the gallery keeping the action dark, the action is secondary. This detachment could be a synonym for our society’s attitude to violent issues throughout the world note the child.
The colour image draws the spectators and Matadors together in their detachment to death. Even though in colour the image reeks of death yet the detachment is stronger.
Why does an image have impact the colours because it’s black and white the tonal values, highlights shadows, sharpness. Professional photographers often talk about the black point strong blacks that still carry definition can make an image bounce. Landscapes can come alive when colours are pushed to an unnatural level or the design becomes extreme. Many viewers will say I really don’t like that image. This thought process means the image has already done its job. Shock tactics have been used by the advertising industry for decades. The big photo libraries talk in terms of strong and soft images they understand that it is impact that sells, there is nothing like profit to concentrate professionalism. Laypeople will often say I need to think about that photo this secondary thought process means the moment has passed the impact is a momentary spontaneous reaction not a thought process an impulse sale. It is the initial impact that stops the viewer and commences the creation of the thought process. This dictates that the image deserves further scrutiny and understanding however without the first impact the image will be bypassed. The great master painters were masters of shock in use of colour light extreme design. Many of the great artists moved from realistic depiction to extreme or abstract design seeking that step further in impact and thought process, great photographers often use distortion to emphasise a visual point. Picasso is a great example of an artist taking the step into the dimension of lateral thought experimentation in understanding. This is what made them professionals masters, art is about causing a reaction to a statement and photography is art the word comes from the Greek a combination of two words Phos or Photos (meaning light) and Graphein (meaning to write or representation by means of lines or drawing, together meaning drawing with light). Size can have a bearing an image with little impact at A5 can come alive at poster size.
Tightly cropped shot using strong blacks to contrast the lace of the senoritas a gentle separation of the carriage groups. An image that reeks of tradition.
The Opal miner in Lightning Ridge becomes part of the wall and mine that he spends most of his day working in.
The strength of the Ocean is the dominant force below enhanced by the black and white and the highlights. Use of black and highlight.
Three women in happy fiesta dresses yet totally bored with the festivities the focus in on each woman emphasising her state.
The light entering the shed from your left makes this image and it emphasises the clarity of the wool. Use of strong light creating a strong highlight but still containing some detail.
The death of an icon a symbol for the disappearance of the motor industry in Australia and the jobs that went with it. The image is one of a mausoleum surrounded by headstones. The black and white is in keeping with the somber subject.
The women who follow the Nazarenos at Semana Santa a sombre occasion but still a fashion statement. Strong black with a hint of the lace subtle use a light touch with the highlights brings out the lace. A careful balance between black and highlight.
Concentration on the faces, pride of participation.
Thefamily participates in a great and culturally diverse city London
The World over
Waiting for the action to start
Getting rid of the evidence a suggestion by action.
Reading the Music focused use of light. The white keyboards with the white sheets draws the eye in. The shot derives its impact from the lighting. Concentrating on the action with an indication of the participants.
The work continues getting it right position and action.
Portrait of a Miner. The black and white emphasises the darkness of the world he works in the tight crop his personality.
Portrait of a Cocky and Drover. The stiffness almost gives a painted portrait feel making the image clear and focused on the subjects. They are what they are men of the land of the outback. The Drover is on your left, the Cocky or station owner your right.
The Bullock driver tight crop and action give this shot its impact.
The metomorphosis colour to black and white or vice versa changing the atmosphere.
The power of the highlights and the blacks.
Creating an atmosphere the organist’s concentration is only drawn to the music he exists only in his own bubble
The tight crop creating character
Shoot in high resolution reduce for the internet the image will always have more impact than a small censor phone. The phone image can be well constructed however the reduction from high to low increases definition strengthens shadows and highlights moving from a good well-constructed snap to professional quality. The advertising industry is the master benchmark for understanding impact and industry based on reaction. Cameras in the full frame to medium format giving TIFF files of 50MP plus are the choice for high impact imaging by professionals. Most people react to an image without knowing why and rightly so it is the job of the layman to react and the job of the professional to understand and to draw out the reaction.
Having travelled extensively in the Country of my birth. I felt as a photographer I would like to show a side of Australia that tourists rarely see. The working and gritty side of a commodity driven country.
I have used black and white for strength. I see much of Australia as time warped in the 19th century. Much of the attitude beyond the populated coastal regions is early 20th century to 1945 the 50s and 60s. When I left Australia the first time the population had not yet hit 10 million. Today it borders on 25 million and should continue to grow exponentially. However still most new comers cling to the coastal regions like clinging to the gunnel of a boat. Little effort has been made by successive governments to develop the interior of this vast continent Island for community growth.
The main development has been for short term commercial / profit driven gains. Such objectives have caused the plundering of one of the world’s great commodity reservoirs with little thought for the landscape or its inhabitants. Many will say irrigation is a problem however Australia has one of the great sweet water catchments of the world in the Great Artesian Basin covering in excess of 1/3 of the country.
The country suffers from lack of real communication infrastructure development, railways and roads. There has been too much profiteering by small groups in power that have been too quick to take the vast sums of corporate cash on offer by the multi-nationals that covert the buried riches of Australia. The country is the epitome of the good life for the few a promotion of the 1%. This issue manifests in the lack of of support for the farming communities, wildlife protection and the governments inertia related to fire seasons.
Still many commodity industries are producing as they have for the last 150 years through the blood sweat and tears of hard yakka (yakka Australian for work). As an example Australia produces 1/3 of the world’s wool this wool from the Merino sheep is of the finest micron quality on the globe. Although some of the micron quality ( not all ) has been purposely lowered for more cost effective Chinese manufacturing. Shearing still takes place in the shearing shed on the sheep stations as it has for 150 years. Many commodities are mined in small holdings by sweating miners sometimes working in dangerous conditions, Lightning Ridge, Coober Pedy, White Cliffs to name a few.
Sarah Goodall Deputy Head of Mission Australian Embassy of Athens Greece opening the Athens exhibition of works by Aussie photographer artist Shane Aurousseau. The exhibition of images taken around the sheep breeding region of Condobolin central NSW and based on the poem by AB ‘Banjo’ Paterson ‘Clancy of the Overflow’ the setting for the poem being the overflow on the Lachlan river at Condobolin.AB ‘Banjo’ Paterson also attributed ‘The Man from Snowy River’ and ‘Waltzing Matilda. The exhibition supported by the Australian Embassy of Athens and sponsored by Canadian investment company Syracuse Main Inc. and the fine art paper company Innova art.
IANOS Canadian investment company «Syracuse Main, Inc.) and Innova fine art paper proudly present at IANOS CAFÉ a photography exhibition by Australian Photographer Artist Shane Aurousseau. A photographic journey through the sheep breeding region of Condobolin Central New South Wales and the vast rural areas of Australia where his lens recorded the hard work (“hard Yakka” in Aussie speak) of Australian sheep shearers collecting the finest micron wool in the world from Merino sheep.
The exhibition on 1 5/9/2016 at 20:30 with musical quartet Jazz.
Duration: September 15 – October 1 5, 2016.
With the support of the Australian Embassy in Athens
Sponsored by: Syracuse Main, Inc.
INNOVA Fine Art paper
About the exhibition
Condobolin (Central NSW) on the Lachlan River, the Overflow on the Lachlan is the setting for the poem ” Clancy of the Overflow ” by “Banjo Paterson”, one of the most important works in Australian literature. Banjo Paterson also the author of “The Man from Snowy River” and “Waltzing Matilda”, The Man from Snowy River was the basis for two movies one a Hollywood blockbuster.
Click below link to article on the exhibition and Shane Aurousseau: –
Shane Aurousseau an Australian photographer who has worked as a creative director and photographer in some of the largest advertising agencies in the world, in Sydney, Amsterdam and London and for clients such as Time Magazine, Time Life Books, Michelin, Chrysler, the AA (Automobile Association) and some of the leading bank and investment funds in the world.
He has designed CD covers and produced photographs for major record label companies promoting well known international artists including one Eurovision winner. His works have been published in magazines in London and around the world. His images of London have been used on posters and postcards marketed throughout the capital city including the main tourist shops of London’s dynamic West End. He has exhibited his works in London, Sydney, Amsterdam and Madrid (Madrid sponsored by the ‘American Women’s Association’).
He currently lives in London. He studied art, photography and psychology in Australia and Britain. Shane travels regularly photographing the world we live in and its incredible diversity of life. His works reflect the entire spectrum of life in deprived neighborhoods of large cities, social commentary, landscapes and life in remote, rural areas of Australia, portraits of friends and strangers
His photographs can be described as journalistic. In recent years much of his time is spent in the Australian Outback capturing the hard work (‘hard Yakka’ in shearing OZ speak) of the ‘sheep shearers’ and’ miners’ in the gold and Opel fields of New South Wales.