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Designing for strength states there is a story to be told. High impact image also use of highlights and strong shadows. The use of multiple images is legitimate if it enhances the message. The message it what’s important the camera is only a tool a paint brush. To be creative lateral thought carries great importance. Many great artists only became successful after their deaths only when people realised how far lateral and radical thought had taken them and what it had given society. Nothing advances when restricted by convention.
The question is how far an image should be pushed to achieve impact?
There are many ways to enhance an image for impact and not all in the camera post shoot production is legitimate in achieving the goal of the image creator. The camera is part of the mathematical workings part of a process towards an outcome that achieves the required result. The result is what takes the creator to the next step in the process toward reaction and development. Its rather like saying any publicity is good publicity. Few people understand why they are drawn to an image. It can be because they don’t like it unhappy with it or the cuteness is drawing the viewer in.
The image panel below uses black and white to take the eye from the colour of blood and costume to focus the eye on the detachment of the spectators using highlights throughout the gallery keeping the action dark, the action is secondary. This detachment could be a synonym for our society’s attitude to violent issues throughout the world note the child.
The colour image draws the spectators and Matadors together in their detachment to death. Even though in colour the image reeks of death yet the detachment is stronger.
Why does an image have impact the colours because it’s black and white the tonal values, highlights shadows, sharpness. Professional photographers often talk about the black point strong blacks that still carry definition can make an image bounce. Landscapes can come alive when colours are pushed to an unnatural level or the design becomes extreme. Many viewers will say I really don’t like that image. This thought process means the image has already done its job. Shock tactics have been used by the advertising industry for decades. The big photo libraries talk in terms of strong and soft images they understand that it is impact that sells, there is nothing like profit to concentrate professionalism. Laypeople will often say I need to think about that photo this secondary thought process means the moment has passed the impact is a momentary spontaneous reaction not a thought process an impulse sale. It is the initial impact that stops the viewer and commences the creation of the thought process. This dictates that the image deserves further scrutiny and understanding however without the first impact the image will be bypassed. The great master painters were masters of shock in use of colour light extreme design. Many of the great artists moved from realistic depiction to extreme or abstract design seeking that step further in impact and thought process, great photographers often use distortion to emphasise a visual point. Picasso is a great example of an artist taking the step into the dimension of lateral thought experimentation in understanding. This is what made them professionals masters, art is about causing a reaction to a statement and photography is art the word comes from the Greek a combination of two words Phos or Photos (meaning light) and Graphein (meaning to write or representation by means of lines or drawing, together meaning drawing with light). Size can have a bearing an image with little impact at A5 can come alive at poster size.
Tightly cropped shot using strong blacks to contrast the lace of the senoritas a gentle separation of the carriage groups. An image that reeks of tradition.
The Opal miner in Lightning Ridge becomes part of the wall and mine that he spends most of his day working in.
The strength of the Ocean is the dominant force below enhanced by the black and white and the highlights. Use of black and highlight.
Three women in happy fiesta dresses yet totally bored with the festivities the focus in on each woman emphasising her state.
The light entering the shed from your left makes this image and it emphasises the clarity of the wool. Use of strong light creating a strong highlight but still containing some detail.
The death of an icon a symbol for the disappearance of the motor industry in Australia and the jobs that went with it. The image is one of a mausoleum surrounded by headstones. The black and white is in keeping with the somber subject.
The women who follow the Nazarenos at Semana Santa a sombre occasion but still a fashion statement. Strong black with a hint of the lace subtle use a light touch with the highlights brings out the lace. A careful balance between black and highlight.
Concentration on the faces, pride of participation.
The family participates in a great and culturally diverse city London
The World over
Waiting for the action to start
Getting rid of the evidence a suggestion by action.
Reading the Music focused use of light. The white keyboards with the white sheets draws the eye in. The shot derives its impact from the lighting. Concentrating on the action with an indication of the participants.
The work continues getting it right position and action.
Portrait of a Miner. The black and white emphasises the darkness of the world he works in the tight crop his personality.
Portrait of a Cocky and Drover. The stiffness almost gives a painted portrait feel making the image clear and focused on the subjects. They are what they are men of the land of the outback. The Drover is on your left, the Cocky or station owner your right.
The Bullock driver tight crop and action give this shot its impact.
The metomorphosis colour to black and white or vice versa changing the atmosphere.
The power of the highlights and the blacks.
Creating an atmosphere the organist’s concentration is only drawn to the music he exists only in his own bubble
The tight crop creating character
Shoot in high resolution reduce for the internet the image will always have more impact than a small censor phone. The phone image can be well constructed however the reduction from high to low increases definition strengthens shadows and highlights moving from a good well-constructed snap to professional quality. The advertising industry is the master benchmark for understanding impact and industry based on reaction. Cameras in the full frame to medium format giving TIFF files of 50MP plus are the choice for high impact imaging by professionals. Most people react to an image without knowing why and rightly so it is the job of the layman to react and the job of the professional to understand and to draw out the reaction.
All Images by Shane Aurousseau or:-
Exhibition of work by Photographer Shane Aurousseau curated by Outwalls at Leyas Camden High Street. Why not drop in, have a coffee and relax while viewing some unique images. All prints are personally signed by Shane A, are limited Outwalls editions and for sale, give a family member or friend a unique Christmas gift. Prints are on Innova museum quality acid free cotton paper printed with long lasting pigment inks making them of the highest art exhibition quality.
Location: Leyas, 20 Camden High Street NW1 OJH very near Mornington Crescent tube station and in the newly revamped square now one of London’s most thriving meeting places.
Curator at Outwalls
Shane Aurousseau an Australian Photographer has worked in Sydney, London and Amsterdam as a creative director with some of the World’s largest advertising agencies with client’s such as Time magazine and Time Life Books. He has also produced designs and photographs for record label covers and has been published regularly by glossy magazines. He has had exhibitions in Sydney, Amsterdam, Madrid (sponsored by the American Women’s association) and now London. He is currently a resident of the UK living in London; he studied art and photography in Australia. Shane now travels extensively and produces high quality images from around the Globe ,promoting the diverse nature of our incredible planet. His images of London have appeared on posters and postcards in some 300 shops throughout the city including the key tourist shops in the West End.
In his photography Shane covers everything from the city views to landscapes, urban street life and remote Australian outback, portraits of his friends and strangers that he saw passing by. His photography can easily be described as documentary or journalistic. A sense of the beautiful diversity of the world reflects through Shane’s lens.
Outwalls is glad to have the opportunity to invite you to see Shane Aurousseau’s photography exhibition “Diversity World”. The exhibition held at Leyas, a local coffee shop in Mornington Crescent Camden very close to the Tube and Koko’s night club. Outwalls is a curatorial project aiming to exhibit a range of artists within social spaces, creating a more approachable link between audience and artist. Why not drop in, have a coffee and see some unique images – remember it’s Christmas and a unique gift is something to be treasured.
Curator: Ruta Sasnauskaite
Photographer: Shane Aurousseau
Street photography or life photography is a way of documenting human life. It’s also a way of showing the diversification of our life on this globe. I hope that I can portray some of this diversification in my image series Diversity. Diversity is all about lifestyle and participation in what interests us, participating in life,the step towards our dreams.
All image by Photographer Shane Aurousseau
Australia, the 11th wealthiest country in the world with a debt ratio to GDP of 31% far lower than the UK’s is underpopulated and lacks a cohesive tourist marketing plan Australia is a country of global interest that receives only 5 million tourists per year and many of those must be Chinese families visiting the growing Chinese diaspora living in the country .
A country of such vastness that all of Europe can fit into it has so much to offer in the way of wildlife, Art, History especially relating to the 1800s. The aboriginal community a historic longevity that few countries can offer, a continuous and cohesive society lasting longer than the ancient Egyptians and possibly the Chinese that can be traced back 50,000 years.
A historic social and artistic infrastructure that many races should envy.
Most marketing of Australia is aimed in a limited way at the English speaking world and tends to promote mainly beaches and the common knowledge icons, Opera House, Sydney Harbour Bridge Uluru /Ayers Rock warm beaches and the Barrier Reef.
There is however much more to Australia and current promotion does not illustrate the tremendous variations that this great country has to offer, the desert, the commodity industry, a country that supplies one third of the world’s wool,
Merino the finest micron wool in the world, the real history of the Aboriginal people.
Promotion tends to give a potted history of the Aboriginal never with the depth that illustrates the the evolution of these
accomplished people through the ages, the great literature that they have illuminated through storytelling, art and music. The cost of getting to Australia as a tourist from Europe can be high and once there travel around this vast country is not made easy for the visitor.Canberra the national capital has a long train trip to Sydney, Canberra to Dubbo (a major central NSW city) can only be accessed by car or bus. The bus only operating on Saturday and travelling to Dubbo via dozens of small towns. Car hire is expensive and usually carries anything up to a $5000 excess, insuring this excess can also be expensive. There seems to be a paranoia within the rental car industry that the car will be damaged or not returned. Also the cost can rise if the car is taken from one state to another. Such costs need to be looked at more closely.
There is of course the problem of many dirt roads a majority corrugated in the Outback not a plus for car suspensions unless . This does present a problem for rental car companies however there still needs to be a more tourist friendly rental structure. Australia has many rail arteries most now closed due to the lack of usage,When I traveled from the shores of my home country the first time there were only 9 to 10 million inhabitants, today that has increased to 24 million. This vast country could support many more. Controlled population growth brings many benefits, it increases the market size thus giving real reason for manufactures to exist as they have both export and home market. Australia lacks diversification and is dependent upon the commodities industry and the market fluctuations of pricing within that industry.
The Aussie Dollar is a commodity driven currency.
Car manufacturers have mostly pulled out of Australia even the iconic Holden is now manufactured overseas. Most business people will tell you that diversification is important in any business strategy if helps to flatten out the market controlling fluctuations.
Goods in Australia tend to move around by truck Road Train this is expensive and lowers the volume of product that can be moved quickly from manufacturer to consumer.
Many of the railway lines carefully constructed from the early 1900’s have been closed. The development of the interior has been neglected for lack of water yet 23% of the country is covered by one of the world’s great sweet water caches the Artesian Basin to this day greatly underutilized and still the 3 to 4 year droughts cause consternation or should I say constipation. Stretching from Cape York in the north, down to Dubbo and across to Coober Pedy, the Great Artesian Basin covers almost a quarter of the Australian continent, and contains enough water to cover the world over. Much remains to be known about this valuable resource that has enabled life in inland Australian to develop over thousands of years.
Look at the irrigated development of Israel and no Artesian Basin. The Darling Murray river system is being plundered without thought. Great rivers that once were busy arteries carrying paddle steamers transporting goods and passengers would be lucky to see a canoe.. Mines are closing even Broken Hill the beginning of Australia’s largest company Broken Hill Pty Ltd a region of more variation in differing mineral deposits than any other place on earth seems to be scaling back.
By 2050 the population is expected to reach 42 million. The infrastructure to cope with this increase needs to be kick started as soon as possible. I think that I pointed out in a previous blog that if Woolworth and Cole’s had waited until their current 18 million supermarket customers had been lined up in front of the first plot for the first complex they would never have reached the market saturation levels they have reached today. When reading papers on population growth and how the terrain can support the projected numbers what I find missing is projected figures based on future investment and development most papers only discuss the here and now, Australia needs some serous modeling put into place, such a vast country is a blank sheet of paper and possibly the world’s real last frontier.
Images Photographer Shane Aurousseau
Much of Australia’s development is not dissimilar to that of the United States and its growth from the coastal regions to the west or inland.Not all of Australia’s population hugs the coast rather like hanging onto a tippin mattress. Although the greater proportion of the Australian population is on the coast the Commodity wealth of the country has driven growth inland seeking the rich mining of every mental and mineral from Gold, tin, copper, bauxite, opals, Uranium, silver, iron ore, coal ;
Sheep and cattle farming booms across most states with the country hosting some of the largest sheep stations and cattle ranches in the world. Wine vineyards stretch from Western Australia to Queensland. Grains and cotton at also grown in the commodity rich outback
Australia produces 30% of the worlds wool and the merino is the finest micron level available to the market. Australia is the 7th largest beef producer in the world, producing around 4% of the world’s beef.
All this rush for wealth really commenced in the 1800s. In 1851 the Australian population was only 437,655 the gold rush of 1851 changed all of this with the population growing rapidly and a decade later it was 1,151,957, today of course it is nearly 24 million people. the mining, sheep and to an extent the beef industry was away from the coast and caused the development of outback towns and cities such as Condobolin,Dubbo, Broken Hill, Ballarat, Alice Springs and Lightning Ridge all now major centers for the commodity driven industries.
The development of these towns really dates from the 1800s a period when the United States of America was developing in a similar way. North America’s towns of the wild west were very similar to Australia’s even down to the stagecoach connections of Cobb and Co. What developed in this period of inland growth were what Australians refer to as the ‘Veranda Towns’. Towns with large verandas circumnavigating the period commercial buildings and houses of these regional centres – designed for hot summer evenings.
This architecture gives Australia its unique character influencing its development from the 1800s on. So much of this development is left in- tact across the continent that the country is a ‘Museum for the 1800s and the growth of a nation..
Australia the last Frontier
I recently finished a photographic tour of inland western and northern New South Wales my home state. its development has been an interest for me for sometime. What I found during this trip was a worrying trend of an’ I’m OK Jack’ culture..
Australia is a country that offers so much especially from it’s richness in commodities much of which it has a ready market for in China. The issues that worried me were ones of development and management. When I first travelled from Australia 40 years ago the country had a population of around 9 to 10 million, today it is 23 million mainly coastal inhabitants. However much of the wealth is not drawn from the coast but the Outback once the great dividing coastal mountain ranges are crossed. The country has the potential to be commodity self sufficient.
Much of Australia’s manufacturing industry has been lost, the final blows coming with the withdrawal of the car industry manufacturing including the Australian iconic Holden brand.
Union and government inability to see eye to eye and manage this incredible country has been a contributing factor. however having said this the attitude of the coastal Australian is one of ‘ let’s have another barbie and go to the beach’ few even realise that their farmers have failing crops due to lack of rain and many have had their land repossessed by greedy banks who don’t give a damn for the development of the country. The immediate quest for short-term profit seems to be the goal of many banks the world over. I have always said that ” banks that do not contribute to the management of society are irrelevant to society”.
A major contributor and hinderance to Australia’s development is infrastructure. Bring this up to most Australians and the retort is but we don’t have the money or people and to add we don’t give a damn, Taxing major corporations properly could change this issue. The only time that the average Australian will give a damn is when food and retail commodity prices hit totally unaffordable levels. Then their will be wailing and gnashing that the prices are too high and still it will take a term for the penny to drop that the farmers and commodity developers should have been taken care of.
Infrastructure there are many developing regional centres, you only have to look at the size of the supermarkets that have grown up in regional centres mainly Woolworths and Coles but now challenged by Aldi. These groups are the real business people and see the advantages and potential for growth. If you look at Spain and the infrastructure that is going into place in a country that has just gone through a major recession you have to ask why not Australia. The average myopic Australian would argue that Spain has a larger Population. The average European will say that Spain has ripped of the Euro Zone for that money – better than being spent on expenses by corrupt Euro politicians. Spain now has one of the finest high speed rail networks in the world after China. Link Sydney, Dubbo, Canberra, Brisbane, Melbourne, Adelaide and you will develop the interior of those states. Link Perth and you will develop Western Australia. Have the guts and the people will come. Getting a bus from the national capital Canberra to the major centre of Dubbo is a substantial exercise. Only one goes on Saturday and it goes through half of New South Wales.
Australia gets only 5 million tourists per year, half of those probably Chinese coming in and out to visit family; Spain gets 65 million, France 85 million and the UK 35 million. Now some would say that this is due to Australia’s isolation. I would however argue that the differential is too great and needs a closer look. Australians seem to be in cop-out mode. Promotion of Australia is mainly in English in the UK and yet the cross section of other nationalities in Australia has now become great indeed.
It is almost a no brainer to develop a rich country like Australia if there is a government without vested personal interests.The Australians are so limited in their thinking that unless they take action to manage this great country they will lose it. Already the Chinese own almost everything employing the Australians. Now I don’t have a problem with the Chinese investment in Australia without it the Australians would have bankrupted the country. The Chinese bring a lot of good things and should be welcomed. However when you own something and sell it you should retain a interest in what you have built especially as it is your main home.
The damage done to the Darling river and many other rivers adding to the mismanagement of water through the country. Once steamers travelled along the Darling river. Australia’s Artisian Bore covers 23% of the country one of the biggest water basins in the world yet it is not tapped properly in times of distress for farmers. The Snowy river scheme which was one of the engineering wonders of the world is not working properly and generating the irrigation that it should. Cubby station in Queensland dams off more water than Sydney Harbour contains. The South Australians are plundering the great Murray river without a management system in place
To get the development right you need a government with the will. , Link the great centres and the people will come; Australia has one of the best living possibilities in the World and could be the leading light in Asia.
Photographer Shane Aurousseau