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Designing for strength states there is a story to be told. High impact image also use of highlights and strong shadows. The use of multiple images is legitimate if it enhances the message. The message it what’s important the camera is only a tool a paint brush. To be creative lateral thought carries great importance. Many great artists only became successful after their deaths only when people realised how far lateral and radical thought had taken them and what it had given society. Nothing advances when restricted by convention.
The question is how far an image should be pushed to achieve impact?
There are many ways to enhance an image for impact and not all in the camera post shoot production is legitimate in achieving the goal of the image creator. The camera is part of the mathematical workings part of a process towards an outcome that achieves the required result. The result is what takes the creator to the next step in the process toward reaction and development. Its rather like saying any publicity is good publicity. Few people understand why they are drawn to an image. It can be because they don’t like it unhappy with it or the cuteness is drawing the viewer in.
The image panel below uses black and white to take the eye from the colour of blood and costume to focus the eye on the detachment of the spectators using highlights throughout the gallery keeping the action dark, the action is secondary. This detachment could be a synonym for our society’s attitude to violent issues throughout the world note the child.
The colour image draws the spectators and Matadors together in their detachment to death. Even though in colour the image reeks of death yet the detachment is stronger.
Why does an image have impact the colours because it’s black and white the tonal values, highlights shadows, sharpness. Professional photographers often talk about the black point strong blacks that still carry definition can make an image bounce. Landscapes can come alive when colours are pushed to an unnatural level or the design becomes extreme. Many viewers will say I really don’t like that image. This thought process means the image has already done its job. Shock tactics have been used by the advertising industry for decades. The big photo libraries talk in terms of strong and soft images they understand that it is impact that sells, there is nothing like profit to concentrate professionalism. Laypeople will often say I need to think about that photo this secondary thought process means the moment has passed the impact is a momentary spontaneous reaction not a thought process an impulse sale. It is the initial impact that stops the viewer and commences the creation of the thought process. This dictates that the image deserves further scrutiny and understanding however without the first impact the image will be bypassed. The great master painters were masters of shock in use of colour light extreme design. Many of the great artists moved from realistic depiction to extreme or abstract design seeking that step further in impact and thought process, great photographers often use distortion to emphasise a visual point. Picasso is a great example of an artist taking the step into the dimension of lateral thought experimentation in understanding. This is what made them professionals masters, art is about causing a reaction to a statement and photography is art the word comes from the Greek a combination of two words Phos or Photos (meaning light) and Graphein (meaning to write or representation by means of lines or drawing, together meaning drawing with light). Size can have a bearing an image with little impact at A5 can come alive at poster size.
Tightly cropped shot using strong blacks to contrast the lace of the senoritas a gentle separation of the carriage groups. An image that reeks of tradition.
The Opal miner in Lightning Ridge becomes part of the wall and mine that he spends most of his day working in.
The strength of the Ocean is the dominant force below enhanced by the black and white and the highlights. Use of black and highlight.
Three women in happy fiesta dresses yet totally bored with the festivities the focus in on each woman emphasising her state.
The light entering the shed from your left makes this image and it emphasises the clarity of the wool. Use of strong light creating a strong highlight but still containing some detail.
The death of an icon a symbol for the disappearance of the motor industry in Australia and the jobs that went with it. The image is one of a mausoleum surrounded by headstones. The black and white is in keeping with the somber subject.
The women who follow the Nazarenos at Semana Santa a sombre occasion but still a fashion statement. Strong black with a hint of the lace subtle use a light touch with the highlights brings out the lace. A careful balance between black and highlight.
Concentration on the faces, pride of participation.
The family participates in a great and culturally diverse city London
The World over
Waiting for the action to start
Getting rid of the evidence a suggestion by action.
Reading the Music focused use of light. The white keyboards with the white sheets draws the eye in. The shot derives its impact from the lighting. Concentrating on the action with an indication of the participants.
The work continues getting it right position and action.
Portrait of a Miner. The black and white emphasises the darkness of the world he works in the tight crop his personality.
Portrait of a Cocky and Drover. The stiffness almost gives a painted portrait feel making the image clear and focused on the subjects. They are what they are men of the land of the outback. The Drover is on your left, the Cocky or station owner your right.
The Bullock driver tight crop and action give this shot its impact.
The metomorphosis colour to black and white or vice versa changing the atmosphere.
The power of the highlights and the blacks.
Creating an atmosphere the organist’s concentration is only drawn to the music he exists only in his own bubble
The tight crop creating character
Shoot in high resolution reduce for the internet the image will always have more impact than a small censor phone. The phone image can be well constructed however the reduction from high to low increases definition strengthens shadows and highlights moving from a good well-constructed snap to professional quality. The advertising industry is the master benchmark for understanding impact and industry based on reaction. Cameras in the full frame to medium format giving TIFF files of 50MP plus are the choice for high impact imaging by professionals. Most people react to an image without knowing why and rightly so it is the job of the layman to react and the job of the professional to understand and to draw out the reaction.
All Images by Shane Aurousseau or:-
Australia, the 11th wealthiest country in the world with a debt ratio to GDP of 31% far lower than the UK’s is underpopulated and lacks a cohesive tourist marketing plan Australia is a country of global interest that receives only 5 million tourists per year and many of those must be Chinese families visiting the growing Chinese diaspora living in the country .
A country of such vastness that all of Europe can fit into it has so much to offer in the way of wildlife, Art, History especially relating to the 1800s. The aboriginal community a historic longevity that few countries can offer, a continuous and cohesive society lasting longer than the ancient Egyptians and possibly the Chinese that can be traced back 50,000 years.
A historic social and artistic infrastructure that many races should envy.
Most marketing of Australia is aimed in a limited way at the English speaking world and tends to promote mainly beaches and the common knowledge icons, Opera House, Sydney Harbour Bridge Uluru /Ayers Rock warm beaches and the Barrier Reef.
There is however much more to Australia and current promotion does not illustrate the tremendous variations that this great country has to offer, the desert, the commodity industry, a country that supplies one third of the world’s wool,
Merino the finest micron wool in the world, the real history of the Aboriginal people.
Promotion tends to give a potted history of the Aboriginal never with the depth that illustrates the the evolution of these
accomplished people through the ages, the great literature that they have illuminated through storytelling, art and music. The cost of getting to Australia as a tourist from Europe can be high and once there travel around this vast country is not made easy for the visitor.Canberra the national capital has a long train trip to Sydney, Canberra to Dubbo (a major central NSW city) can only be accessed by car or bus. The bus only operating on Saturday and travelling to Dubbo via dozens of small towns. Car hire is expensive and usually carries anything up to a $5000 excess, insuring this excess can also be expensive. There seems to be a paranoia within the rental car industry that the car will be damaged or not returned. Also the cost can rise if the car is taken from one state to another. Such costs need to be looked at more closely.
There is of course the problem of many dirt roads a majority corrugated in the Outback not a plus for car suspensions unless . This does present a problem for rental car companies however there still needs to be a more tourist friendly rental structure. Australia has many rail arteries most now closed due to the lack of usage,When I traveled from the shores of my home country the first time there were only 9 to 10 million inhabitants, today that has increased to 24 million. This vast country could support many more. Controlled population growth brings many benefits, it increases the market size thus giving real reason for manufactures to exist as they have both export and home market. Australia lacks diversification and is dependent upon the commodities industry and the market fluctuations of pricing within that industry.
The Aussie Dollar is a commodity driven currency.
Car manufacturers have mostly pulled out of Australia even the iconic Holden is now manufactured overseas. Most business people will tell you that diversification is important in any business strategy if helps to flatten out the market controlling fluctuations.
Goods in Australia tend to move around by truck Road Train this is expensive and lowers the volume of product that can be moved quickly from manufacturer to consumer.
Many of the railway lines carefully constructed from the early 1900’s have been closed. The development of the interior has been neglected for lack of water yet 23% of the country is covered by one of the world’s great sweet water caches the Artesian Basin to this day greatly underutilized and still the 3 to 4 year droughts cause consternation or should I say constipation. Stretching from Cape York in the north, down to Dubbo and across to Coober Pedy, the Great Artesian Basin covers almost a quarter of the Australian continent, and contains enough water to cover the world over. Much remains to be known about this valuable resource that has enabled life in inland Australian to develop over thousands of years.
Look at the irrigated development of Israel and no Artesian Basin. The Darling Murray river system is being plundered without thought. Great rivers that once were busy arteries carrying paddle steamers transporting goods and passengers would be lucky to see a canoe.. Mines are closing even Broken Hill the beginning of Australia’s largest company Broken Hill Pty Ltd a region of more variation in differing mineral deposits than any other place on earth seems to be scaling back.
By 2050 the population is expected to reach 42 million. The infrastructure to cope with this increase needs to be kick started as soon as possible. I think that I pointed out in a previous blog that if Woolworth and Cole’s had waited until their current 18 million supermarket customers had been lined up in front of the first plot for the first complex they would never have reached the market saturation levels they have reached today. When reading papers on population growth and how the terrain can support the projected numbers what I find missing is projected figures based on future investment and development most papers only discuss the here and now, Australia needs some serous modeling put into place, such a vast country is a blank sheet of paper and possibly the world’s real last frontier.
Images Photographer Shane Aurousseau
Much of Australia’s development is not dissimilar to that of the United States and its growth from the coastal regions to the west or inland.Not all of Australia’s population hugs the coast rather like hanging onto a tippin mattress. Although the greater proportion of the Australian population is on the coast the Commodity wealth of the country has driven growth inland seeking the rich mining of every mental and mineral from Gold, tin, copper, bauxite, opals, Uranium, silver, iron ore, coal ;
Sheep and cattle farming booms across most states with the country hosting some of the largest sheep stations and cattle ranches in the world. Wine vineyards stretch from Western Australia to Queensland. Grains and cotton at also grown in the commodity rich outback
Australia produces 30% of the worlds wool and the merino is the finest micron level available to the market. Australia is the 7th largest beef producer in the world, producing around 4% of the world’s beef.
All this rush for wealth really commenced in the 1800s. In 1851 the Australian population was only 437,655 the gold rush of 1851 changed all of this with the population growing rapidly and a decade later it was 1,151,957, today of course it is nearly 24 million people. the mining, sheep and to an extent the beef industry was away from the coast and caused the development of outback towns and cities such as Condobolin,Dubbo, Broken Hill, Ballarat, Alice Springs and Lightning Ridge all now major centers for the commodity driven industries.
The development of these towns really dates from the 1800s a period when the United States of America was developing in a similar way. North America’s towns of the wild west were very similar to Australia’s even down to the stagecoach connections of Cobb and Co. What developed in this period of inland growth were what Australians refer to as the ‘Veranda Towns’. Towns with large verandas circumnavigating the period commercial buildings and houses of these regional centres – designed for hot summer evenings.
This architecture gives Australia its unique character influencing its development from the 1800s on. So much of this development is left in- tact across the continent that the country is a ‘Museum for the 1800s and the growth of a nation..
A journey around Australia will bring the traveller in contact with some of the most interesting and creative art in the world, Indigenous, European descended , Road and Urban The first great artists of this stunning country where the Aboriginals dating back some 50,000 years. The creativity of this highly sophisticated people is now legendary. One fellow traveller meeting me by chance on an outback road told me ‘ Europe has history Australia has art’.
Many Australian outback centres have established artist’s names past and present associated with their local community some with international reputations, Albert Namatjira, Pro Hart , Howard William Steer, Arthur Boyd – worth seeing the Broken Hill desert sculptures. It would take some time to name all the talent that is and has created the Australian unique character.
Much of the art of Australia contains great humour of a real Australian Character. The vibrant hard colours of Australia make for strong clear work by artists. Ochres reds of the dust, blue of the never ending sky make for some of the most vivid images that can be recreated by artists. As you move away from the green coast travelling over the great dividing range the landscape moves from a light ochre to a ochre red dust and then to the red heart with the bright red dust covering the car. As you get to the red heart the sky becomes clear and cobalt blue.
This is what many Australian artists from the aboriginals to the humorists of the European descended art community depict somewhere in their art. Australia is a country close to the earth the aboriginals mixed earth colours the European community recreates those colours. The traveller looking closely will also discover the abundant road and community art of this incredibly creative country with its stunning landscapes and history of 50,000 years and the development of the second nation from the late 1700s to present day . Australia is a country of Artists.
Photographer: Shane Aurousseau
Most people know Australia by the traditional icons, Sydney harbour Bridge, Opera House, Uluru/Ayers Rock, long beaches with surfers, the Barrier Reef. There is another Australia that I grew up in travelling west inland from the east coast and northern Victoria. This region is where Australia began as people moved inland from Sydney and Melbourne in order to work and mine the land and is where much of the current exciting development is today.
When I first left Australia it was a country of 8 to 9 million people, today it is a nation of 23 million. A country rich in commodities, gold, tin, copper, bauxite, sheep, cattle (beef and dairy) and fine wines. I found large numbers of prosperous small towns, looking like something out of the wild west with their typical awning and veranda architecture stuck in a ‘time warp’ from the 1800s to 1950s, towns with young populations. Driving into a town full of period history and finding a delicatessen selling food products from all over the world and a coffee shop promoting panini with Mediterranean vegetables and of course the inevitable Chinese restaurant. Small towns with massive Cole’s or Woolworth’s supermarkets servicing the outlying sheep stations, farms, mines and now vineyards spread out over 1000s of kilometers from South Australia across NSW and into Queensland. Towns full of young people working in the the lucrative world of physical commodities. Australia is a country of growing importance and influence in Asia, a country that has become of great importance to the development of China.
The Chinese the greatest of trading people have seen the importance of this commodity rich country and have in great numbers began to call it home. While sitting in Condobolin a small sheep and mining town inland NSW, I was asked by a cousin what we should do tonight, “do you want a Chinese” he asked. Of course three shops in town, coffee shop, supermarket and Chinese restaurant. i should add there is always a pub selling great old and new beer. Most pubs in this region have a history dating from the 1800s. The Chinese are bringing real wealth to the country and are living alongside the Australians and easily integrating. Australia is a country in transition a country that is creating a new race of people who are developing and promoting its exciting commodity wealth. Sales of Merino wool are on the increase again. Merino wool the world’s finest wool in the past too expensive for the Chines market, however many sheep stations have lowered the micron quality and can now put this fine wool into a cost bracket that suits the Chinese market, allowing them to still brand products Merino.
There is so much life in the Australian outback its commodity wealth and its vast beauty from red ochre laced dust to the never ending cobalt blue skies. The wealth of this region is now attracting the young. I have added a quote I found on the the front of a pub in an outback town.
I currently live in London for business reasons, working as a photographer, am an Australian citizen and proud to call myself an Australian.
Shane Aurousseau : http://www.kiamafoto.com