Exhibition of photography by
Leyas 20 Camden High Street London UK
No Title – No Border
Exhibition on throughout June
All images for sale
Donations to ‘ Doctors Without Borders’ ‘Medicins Sans Frontiers’
Prints of the highest Gallery Archival quality
Hope to see you there.
Rightly or wrongly we have entered a period of low recognition of quality. Much of this is down to the development of the smart-phone. The smart-phone has seen the extension of the selfie culture. We live in a world of selfies and celebrity worship. This shallow culture may have been with us long before the smart phone however the speed of modern day mass communication is allowing more people to participate in this limited culture.
Quality is suffering as a professional photographer I often hear people say I’ve taken some wonderful photographs of the family and possibly they have. However, there is still a world of difference between what the professional produces and what the snapper produces. Most people will react to an image but few will know why they react, however reaction happens. Reaction may be triggered by many factors the clarity of the image, sharpness, strong highlights, deep shadows, composition, colour or lack of, saturation, positioning of the black points, distortion and even use of blur. Impact dictates that there is a world of difference between soft and strong images. Have you ever thought about why the eyes of a model on a station poster follow you? The professional will know what the objectives are and use the psychological and technical knowledge built up over the years to achieve the goal and will be able to through consistency arrive at the required result. This means that the equipment must cover the range of variables required to get the message across. Even with wedding photography the romance of the most important day in the lives of the participants needs to be recorded. However, most people don’t walk past an image and say WOW the highlights have made me register that photograph the reaction is far more subtly controlled than that and the explanation out of reach of the lay-mind.
Building the best possible solution is why there are different levels of quality in equipment, most major camera companies offer equipment that runs from entry level to high-end professional level. Such a spread can also be found in lenses why are some lenses more expensive. Variation in f stop can have a major impact on cost (The f-number of an optical system such as a camera lens is the ratio of the system’s focal length to the diameter of the entrance pupil. It is a dimensionless number that is a quantitative measure of lens speed, and an important concept in photography. It is also known as the focal ratio, f-ratio, f-stop, or relative aperture.] The f-number is commonly indicated using a hooked f with the format f/N, where N is the f-number), the size of the sensor, the speed of the camera some run at 6/10 frames per second enabling the competent photographer to capture all the action, the level of ISO that allows the camera to be effective in very low light, the quality of the glass grinding (very important), the size of the aperture, the ability to control depth of field, the number of pixels, the breadth that the lens covers and pixels can also be part of achieving the objective giving cropping power however less pixels on a sensor can also be a tool, as less makes for bigger pixels that suck in more light that can sometimes be used to create clearer images. Prime lenses have no zoom capabilities but can produce images of an extremely high quality as they have few moving parts and tend to be at the high-end of grinding quality and more expensive than zooms.
Of course, lighting is one of the most important items; lighting ranges from the use of natural light to sophisticated studio lighting. The word photography from the Greek word ‘photos’ ‘phos’ (light) representation by means of lines or ‘drawing with light’ One of the problems with phone cameras is small sensors packed / cluttered with small pixels’ low quality glass small aperture but adequate for the family photo. The phone camera sensor layout will work with low resolution images that will be only utilised on social media transported to the viewer via phone, tablet or laptop. Press, posters, brochures, magazines printing requires high resolution to 300 ppi or ‘pixels per inch’; not dpi which is ‘dots per inch’. One of the issues that causes me to smile is the psychological role-playing by major phone companies trying to demonstrate the high quality of images shot on their phones. Many of these companies show blown-up images most of these blow-ups demonstrate the drafting and creative design talent of the participating photographers rather than the technical achievement embodied in the phone. The images although well-constructed tend to be pixelated, lack clarity, have some Chromatic aberration and can be soft when compared to the high impact of the professional images on posters in the same locations. The unfortunate reality of this type of promotion is that it convinces the lay snapper that they are working at a professional level. The camera phone has a real place in society but can sometimes try to move into a market that is currently out of reach. The use of professional well-constructed images in business photography can’t be emphasised enough even the simple head shot takes on a sales role when photographed properly ensuring that the model is believable and someone you would trust to do business with. A professional image is also a statement of competence by the company. Image is so important in business and good photography is the strongest way to convey that professionalism.
It is not possible to move on without mentioning the amount of work that goes into post shoot production to achieve a quality reproduction of the subject with all the right balances blacks’ greys colours. A shoot is not the day of the shoot but includes the days following the shoot where each image sometimes 1000s must be gone through individually looking for dirt specs, focus, handshake, Chromatic Aberration also known as ‘colour fringing’ draughtsmanship and general quality. In some instances, a high-quality shot that carries the exact massage may be too small in frame and may need cropping and resizing it also must first be found. High resolution images usually shot in RAW by professionals (a camera RAW image file contains minimally processed data of a digital camera. RAW files are not yet processed so not ready to be printed). RAW files make it easier for the profession to manipulate the data. JPEG files are usually processed in the camera and are compacted very like a PDF so not the available data required for high quality image manipulation. Most printers digital and mass require a high or maximum JPEG at level 10 or12 once the image has been finalised from the RAW. In photoshop a high or maximum JPEG opened will open as a TIFF this is a large file containing much of the information in a RAW file Such a TIFF can be worked on then save once again as a maximum JPG. Conversion to PDF can also be used many printers will accept such an image. Usually files are saved in high JPG at 300 ppi and a duplicate png file is made at 72ppi for web and mobile use. The smaller file for internet use is at a size that will hold viewing quality and download quickly but can’t be blown up for print purposes, as it lacks data. You can see the amount of post shoot work that is required to achieve a usable portfolio of work.
Printing is another issue the amount of times that people say I will get it printed at the local high street super market that’s cheap. If quality prints that you can be proud to place on a home wall next to the family art collection or in gallery are what is required prints that have clarity separation of the blacks and the whites or definition of colour, true reproduction of the high resolution image a printer that can give a good spectrum of the grey scale and colours in RGB is required ( RGB Red, Green and Blue) as opposed to CMYK (Cyan, magenta and yellow, the K stands for Key as the colours are carefully Keyed aligned) used in high number mass printers usually the offset system as opposed to digital ink jet used by the smaller run quality art and photographic printers. Brochures, posters and magazines are usually mass offset printed working in CMYK. Common printers tend to use dye inks and have a limited number of ink reservoirs where the higher quality printers have anywhere from 8 to 12 ink reservoirs using pigment inks giving a good colour spectrum including a grey scale and extremely long life running to 100s years non-fade in theory. Achieving a high-quality print also is highly dependent upon paper and its coating. The different coatings on high quality photographic and art papers gives tremendous variation in tones/colours. These papers range from gloss through lustre to matt. Papers of quality are acid free and quite often made from cotton. Art photographers will understand the variation in papers and coating using such variation as a tool helping to achieve the target result. Galleries look for reproduction on high-end archival gallery quality art paper. Galleries understand that a high quality photographic art print is a work of art. Some papers make the image bounce some a flatter feeling, some are better with black and white and mono colour others with full colour. High quality images tend to take longer to go through the print process as the fine accuracy of the printer slows the process. All this quality increases the visual experience. High-end printers are manufactured by Canon, HP, Epsom. It is also important to guarantee the best results to utilise only genuine inks manufactured by the printer’s manufacturer this makes for consistency of colour or greys and an understanding of how to achieve the final result.
There is nothing like having a high quality precious photographic image on your wall especially one that tells a story and can be a major conversation piece.
An image is an experience the more the experience can be enhanced the greater the experience.
All the images have strong subject points with separation of subject from background this adds strength to the image.
Shane Aurousseau – Shane A
A3+ 19″x 13″ins on highest quality acid free cotton based gallery quality art paper printed using a 10 ink printer with long lasting highest quality Canon original pigment inks. These are the highest quality gallery level prints possible.
The was London some years ago. In all the years I have lived here it is one of the few times that the Capital was white. Is it possible that the people working in the Capitol building were also whiter than white or cleaner than clean -just a thought
‘Well, now that we have seen each other’ said the Unicorn ‘
‘If you’ll believe in me, I’ll believe in you’
Lewis Carol; Through The Looking Glass and What Alice found there
Click for review Link: http://www.allaboutshipping.co.uk/2015/12/16/diversity-world/
See work by Photographer Shane Aurousseau at Leyas Camden High Street. Why not drop in, have a coffee and relax while viewing some unique images. All prints are personally signed by Shane A, are limited Leyas editions and for sale give a family member or friend a unique gift. Prints are on Innova museum quality acid free cotton paper printed with long lasting pigment inks making them of the highest art exhibition quality.
Location: Leyas, 20 Camden High Street NW1 OJH very near Mornington Crescent tube station and in the newly revamped square now one of London’s most thriving meeting places.
Shane Aurousseau an Australian Artist Photographer born in Australia he has worked as a creative director and producing photography with some of the World’s largest advertising agencies in Sydney, Amsterdam and London with client’s such as Time magazine, Time Life Books, Michelin, Chrysler, AA (Automobile Association) and major Global institutions in the financial world. He has also produced designs and photographs for record label and CD covers working with many successful global artists. He has been published regularly by glossy magazines in London and a number of countries. He has had exhibitions in Sydney, Amsterdam, Madrid (sponsored by the American Women’s association) and now London. He is currently a resident of the UK living in London; he studied art, photography and psychology in Australia. Shane now travels extensively and produces high quality images from around the Globe, promoting the diverse nature of life on our incredible planet. His images of London have appeared on posters and postcards throughout the city including the key tourist shops in the West End of London.
In his photography Shane covers everything from inner, urban street life, social comment, landscapes and the remote Australian outback, portraits of his friends and strangers that he saw passing by. His photography can easily be described as documentary or journalistic. He spends a considerable amount of time in the Australian Outback photographing the backbreaking work carried out by Australia’s sheep shearers and miners especially in the black opal fields of Lightning Ridge NSW. Shane uses both black and white and colour imagery dictated by the story that the image conveys- a camera is only a paint brush, tool lending impact to the picture’s voice.
Shane Aurousseau – Shane A
Call: +44 7778 058064 Ask about long lasting Gallery Museum quality prints.
As and Australian I first came to London some 36 years ago. In that time the changes have been considerable. The city has grown from its post war image and what was perceived to be the conservative english with an upper class plumb accent or the Australian image of what we affectionately and sometimes not so affectionately called pom to one of the most cosmopolitan cities in the world. The city has gone through the 60s revolution of the Carnaby street, Chelsea Austin Powers eras to the multi cultural vibrant metropolis of today with its world-class financial centre of the City of London, Mayfair and the South West playground of the super rich to the exciting multi racial areas of East and North East London. As a photographer I would like to tell the story of this great city set in the current day demonstrating how successful in business and setting up new lifestyles many of the immigrant communities have been and the changes taking place in the regions of the city set where the city has it roots the East End and North East End areas that once where deprived slums and now have become home for people from most parts of the globe mixed with some of the biggest business development in Europe.. Over the next few weeks I intend to publish images of London showing the diversity Multi racial nature of this great metropolis.
Images by: Shane A – Shane Aurousseau
This may seem like a strange blog for an Australian Photographer, however in my checkered career I did a stint in the financial world in the City of London, including running hedge funds and as business development director for the European side of a New Zealand investment bank.
I learnt one thing during my association with the City there is little interest in clients the main myopic focus is on Fees and bonuses. This is why so many scandals are coming into the public domain; it’s all about making money in the short term then getting out. The LIBOR and Forex fixing by the banks using young traders, Nick Leeson (and his famous lucky Chinese 88888 account). This is not to mention some of the big US frauds, Madoff and Petters both multi-Billion Dollar frauds. The list of investors and feeder funds into Madoff is enormous including some of the biggest names in the banking and investment world with massive due diligence departments – just shows how greed can overrule Logic and management focus.
Scandals/ frauds are certainly coming thick and fast. There has been foreign exchange, precious metals, at least two rigging scandals about Libor(previously mentioned) and now an investigation into whether the banks rigged the liquidity auctions back at the heart of the financial crisis itself.
The Serious Fraud Office is investigating the Bank of England’s crisis-era liquidity auctions believed to relate to a £180bn funding scheme that was ended by the BoE in 2010.
In September 2011, the Swiss bank UBS announced that it had lost over 2 billion dollars, as a result of unauthorized trading performed by Kweku Adoboli, a director of the bank’s Global Synthetic Equities Trading team in London.
On 24 September 2011, Oswald Grübel, the CEO of UBS, resigned “to assume responsibility for the recent unauthorized trading incident”, according to a memo to UBS staff. On 5 October Francois Gouws and Yassine Bouhara, the co-heads of Global Equities at UBS, also resigned. It later emerged that UBS had failed to act on a warning issued by its computer system about Adoboli’s trading.
As I mentioned they are coming thick and fast. All this naughtiness brings me to a culture that exists in many of the major financial centres, London, New York and others. The culture that exists in the great financial centres of the world is one of of hiring young people from major universities and elsewhere and allowing these youngsters to trade unsupervised in many cases billions of dollars. Youth will gamble so youth is hired and allowed to gamble the bank’s or fund’s assets. In reality these funds are not the bank’s or fund managers funds but the investors and until recently the account holders. This culture is one where the senior management know exactly what is happening and the bet is taken on youth. It the gamble goes wrong then youth is disowned in favor of management survival. If the the Kobe earthquake had not happened Nick Leeson may have been a hero – The bank knew exactly what was going on- ‘youth gambles’ and wise men(if all goes to plan) pick-up the profits.
Remember the arrogance of the ‘Flaming Ferraris’ five young City slickers, the son of Lord Archer among them, striding from a stretch limousine to whoop it up at their exclusive Christmas bash. These were the so-called ‘Flaming Ferraris’, the world’s most successful share traders – named after their favorite rum-and-Grand Marnier cocktail. The five would, it was said, bet up to £3 billion a time on a deal, and then expected to share a £5 million bonus. Like many of these young trader’s with little real life experience and the arrogance of youth it ended in tears.
Neil Behrmann’s Trader Jack addresses the City financial youth culture in a great yarn told with a considerable amount of accuracy. It really is a good read and is based on a very real and dangerous City culture.
Trader Jack can be purchased via: Amazon http://www.amazon.co.uk/Neil-Behrmann/e/B005HA9E3M:
Australian Photographer – Shane Aurousseau